FairTweets.com Social Media Marketing campaign Communicates Reasonable Trade Worth to the Masses
BURLINGTON, Vt. -- How can an ice cream maker use social media to support give you farmers a reasonable cash flow across the globe? Ben & Jerry’s, the first of all ice cream company to use Honest Trade licensed elements, is taking on the problem in an progressive way. The Honest Tweets system is a common and simple and easy interface for Twitter followers to donate their unused social media space to assistance Fair Trade messaging.
It’s no surprise as Ben & Jerry’s was the number one composite, big customer items product or service to commit to going by way of every single single product in their ingredient deck to transform all they could to Honest Trade. So the natural subsequent move was how to share the values of Fair Trade with a more substantial audience. The progressive ice cream organisation has established a plan that helps any consumer of Twitter to readily plug into. Unused characters in just about every Tweet are used to share a message about how Honest Trade many benefits farmers across the planet. Cofounder Jerry Greenfield has posed: “Who wants to make a profit by exploiting someone else?” It is in that spirit that the service is acting to lead the way in showing how the obtain of Honest Trade certified items helps make a difference. The model sets a reasonable wage for farmers, supports farms with entry to credit score, encourages local community progress, and encourages a holistic way of farming for farm laborers, the natural environment and the land essential to their trade.
On Would probably 3rd, Ben & Jerry's launched a "Reasonable Tweets" campaign to rally awareness of Fair Trade. Quickly by logging on to Honest Tweets (fairtweets.com), Twitter customers have been in a position to plug in automatic messages about Reasonable Trade to the tweets they are previously sending. These additional messages market the forthcoming World Honest Trade Day (May likely 14) and Honest Trade situations in general.
HOW IT Functions
Even although Tweets can be up to 140 characters extended, most tweets are basically quite a bit shorter, making use of only forty characters on standard. Reasonable Tweets recycles the "unused" characters in people tweets, and puts them to effective use, committing them to Honest Trade consciousness.
“Just like placing with each other reliable combinations for our flavors, our intention was to mix a well-liked social media device with our energy to educate about Reasonable Trade,” explained Senior International Promoting Supervisor, Noelle Pirnie. “We’ve heard how rather simple it has been for our followers to participate and that they significantly better learn how their purchases allow make it feasible to assistance these farmers all through the universe,” Pirnie added.
So make each and every Tweet count – just like Honest Trade products purchases - by sharing this message with your Twitter followers. As a result of the energy, Ben & Jerry’s will improve shopper knowing of the worth of their possess buy decisions and help farmers across the globe lick some of their day to day struggles.
To participate in Honest Tweets, log on to FairTweets.com. To realize considerably more about Ben & Jerry’s support of Honest Trade, go to www.benjerry.com.
About Ben & Jerry’s
Ben & Jerry’s delivers a large vast array of super-top quality ice cream and ice cream novelties, implementing huge-level of quality ingredients including milk and cream from friends and family farmers who do not treat their cows with the synthetic hormone rBGH. The organisation states its place on rBGH* on its labels. Ben and Jerry’s goods are distributed nationwide and in selected foreign nations in supermarkets, grocery stores, comfort merchants, franchise Ben & Jerry’s Scoop Shops, eating places and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business enterprise on a 3-component Mission Statement emphasizing products superior quality, economic reward and a commitment to the local community. Contributions crafted by way of the employee-led Ben & Jerry’s Basis in 2010 totaled about $1.8 million. Additionally, the firm can make important solution donations to neighborhood groups and nonprofits the two in Vermont and across the nation. The function of Ben & Jerry’s philanthropy is to help the founding values of the business: financial and social justice, environmental restoration and peace by way of comprehension, and to help our Vermont communities. For the full scoop on all Ben & Jerry’s Scoop Shop areas and amazing flavors, check out www.benjerry.com.
* The FDA has said no vital variation has been revealed and no examination can now distinguish among milk from rBGH taken care of cows and untreated cows. Not all the suppliers of our other elements can guarantee that the milk they use comes from untreated cows.
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