Wednesday, August 17, 2011

Ben & Jerry’s Introduces Jostein Solheim as New CEO


Executive’s Experience and Passion for Ice Cream Heralded as a “Double Dip of Leadership”


About Ben & Jerry’s"I buy to resell," Dirck said. "Will sell the fryer, but will likely keep the ice scraper and the coffee maker."The company traces its roots back to 1910 and the arrival in the United States from Liverpool, England, of the Young family, including Thomas, age 15. Four years later Thomas was working as a sign-maker and by 1920 had started the Thomas Young Sign Co. in Ogden after borrowing $300 to do it.Alex Shelley bought the orange lockers, not because he is a baseball fan, but because he wanted to use them to decorate.Jostein Solheim was appointed CEO of Ben & Jerry's Homemade Ice Cream and VP Global Brand Development, effective immediately. The new CEO, supported both by Unilever and the Ben & Jerry’s Board of Directors, was introduced at the company’s South Burlington headquarters during a town-hall style site meeting.

Ben & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who pledge not to treat their cows with the synthetic hormone rBGH. The company states its position on rBGH on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. The goal of the social mission is to integrate a concern for the community into as many day to day business operations as possible while maintaining the product and economic missions. The move to Fair Trade ingredients is driven by that commitment. For more visit www.benjerry.com.




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